About
G-T-M Fashion Group was founded by Glen Farraye to give fashion startups and growing brands access to the full-lifecycle go-to-market expertise that was previously only available inside large corporations.
"GTM is not just our name —
it's the only thing we do."
Our founder
Glen Farraye founded G-T-M Fashion Group to bridge a gap that exists in the fashion industry: the gap between a concept with real potential and the commercial infrastructure required to bring it to market successfully.
Glen's background spans the complete spectrum of the fashion industry — from PLM and product development through brand building, licensing, distribution, marketing and sales — across apparel, footwear and accessories, men's, women's and children's.
He has operated at the C-suite level with significant domestic and international experience including Asia, Europe and India, working across the full range of wholesale, retail and e-commerce channels.
That breadth — across categories, genders, channels and geographies — is the defining asset of G-T-M Fashion Group. When every phase of a go-to-market is managed by the same experienced hand, concepts reach market faster, more efficiently and with fewer costly gaps between functions.
G-T-M Fashion Group works with fashion startups, established brands launching extensions, international brands entering the U.S. market, and investors with fashion assets that need operational leadership.
"The most valuable thing I can offer a brand is not expertise in one lane — it's the ability to see and manage the whole road."
Our expertise
Full product development from concept through finished goods — merchandising, design, sourcing, production and logistics across apparel, footwear and accessories.
Identity, packaging, look books, trade materials and the positioning that supports sell-in to trade partners and sell-through with consumers.
Partner identification, deal structure, royalty agreements and ongoing relationship management across domestic and international licensing arrangements.
Channel strategy across wholesale, DTC and e-commerce — with the operational infrastructure to execute at scale domestically and internationally.
Launch strategy, trade marketing, digital, influencer and campaign planning that drives awareness and conversion at every stage of growth.
Account development, sales materials, launch management and the ongoing account management that turns early wins into sustainable business growth.
Categories & genders
From everyday basics to premium fashion, we bring full go-to-market expertise across all apparel categories — ready-to-wear, activewear, outerwear, innerwear and beyond.
Footwear carries distinct PLM, sourcing and distribution dynamics. We bring the category-specific expertise required to develop and launch footwear brands at every price point.
Bags, belts, hats, small leather goods and beyond. Accessories often represent the highest-margin opportunity in a brand's portfolio — and require specialized go-to-market thinking.
Markets & channels
G-T-M Fashion Group has operated across every major U.S. retail channel and key international markets, giving your brand a strategic advantage wherever you want to grow.
Deep experience across the full U.S. retail landscape — department stores, specialty retailers, mass market, and direct-to-consumer — with an understanding of the buying process, vendor requirements and operational standards at every tier.
Advisory for brands selling on major e-commerce platforms and building direct-to-consumer channels — from platform strategy and assortment planning through fulfillment, customer experience and growth.
Extensive experience in Asian markets — both as a sourcing and production hub and as a consumer market — including supply chain management, licensing arrangements and retail distribution across the region.
Experience navigating the commercial and operational complexities of European and Indian markets — from production sourcing and logistics to licensing, distribution and market entry strategy.
Tell us about your concept or initiative — we'll show you exactly how G-T-M Fashion Group can help.
Start a conversation