About

Built to take
concepts to market.

"GTM is not just our name — it's the only thing we do."

Our founder

Glen Farraye &
Farraye Associates

"The most valuable thing I can offer a brand is not expertise in one lane — it's the ability to see and manage the whole road."

  • Founded G-T-M to close the gap between concept and commercial infrastructure
  • C-suite operating experience across apparel, footwear & accessories
  • Domestic & international — U.S., Asia, Europe, India
  • Full-lifecycle command: PLM → Brand → Licensing → Distribution → Marketing → Sales
  • Clients include startups, brand extensions, international entrants & PE-backed assets
Glen Farraye
Founder & Principal · G-T-M Fashion Group
CategoriesApparel · Footwear · Accessories
GendersMen's · Women's · Children's
ChannelsWholesale · Retail · E-Commerce · Licensing
MarketsU.S. · Asia · Europe · India
ExpertisePLM · Brand · Licensing · Distribution · Marketing · Sales
EngagementProject · Retainer · Fractional Executive

Our associates

The bench behind
the brand.

Specialists in digital, e-commerce operations & people operations — the layers a modern brand runs in parallel.

BF

Associate · Digital & Lifecycle

Brandon Farraye
Digital Growth & CRM Lead
13+
Years digital
DTC
E-commerce focus
CRM
Lifecycle & retention
2×
Experian awards

Operating track record

Viking Sweetgreen Airbnb Foot Locker The Vitamin Shoppe FanDuel Experian
BasedLos Angeles, CA
FocusE-Commerce · DTC · Subscription
EducationEastern University

Capabilities he adds

Digital depth for the modern customer.

Digital Marketing
  • Full-funnel strategy
  • Paid media planning
Email & Lifecycle
  • Welcome & nurture
  • Win-back programs
CRM Management
  • Platform & data hygiene
  • Segmentation
Retention
  • Loyalty programs
  • Subscription design
Revenue Growth
  • Cohort analytics
  • Test-and-learn
E-Commerce / DTC
  • Storefront optimization
  • Growth marketing
Recognition
Experian Marketing Forward · 2012 Experian Quarterly Pinnacle · Q1 FY 2012
JF

Associate · E-Commerce Ops & Merch

Jeremy Farraye, MBA
E-Commerce Operations & Merchandising Lead
SFCC
Platform expertise
DTC
Marketplace focus
MBA
Pepperdine Graziadio
3PL
Fulfillment ops

Operating track record

FIGS Chemical Guys MVMT Ya Ya Creations JFC Funding LSM Consulting
BasedLos Angeles, CA
FocusDTC · Marketplace · Fulfillment
EducationMBA, Pepperdine Graziadio

Capabilities he adds

Operational depth behind every digital launch.

E-Com Merchandising
  • Assortment architecture
  • PLP/PDP tuning
Platform Execution
  • Salesforce Commerce
  • Enterprise rollouts
Inventory Planning
  • Demand forecasting
  • Stock positioning
Fulfillment
  • 3PL oversight
  • Post-purchase UX
Digital Marketing
  • Acquisition channels
  • Lifecycle campaigns
Ops Leadership
  • Team & process design
  • Scale past constraints
Operating platforms
FIGS · Chemical Guys MVMT · Ya Ya Salesforce Commerce Cloud
AF

Associate · HR & People Operations

Alyssa Farraye, MSHR
Employee Relations & HR Compliance Lead
400+
Retail stores
4,000
Employees supported
110
Hospital locations
MSHR
Pepperdine Graziadio

Operating track record

Konnect J.Crew Group Madewell Forever21 (SPARC) VCA The Madera Group
BasedLos Angeles, CA
FocusRetail · Hospitality · DTC · Multi-site
EducationMSHR, Pepperdine · B.S., High Point

Capabilities she adds

People infrastructure for a scaling brand.

Employee Relations
  • Investigations
  • Manager coaching
Compliance & Leave
  • FMLA · CFRA · PDL · ADA
  • Multi-state workforce
Multi-Site HR
  • 400+ stores
  • Team of HR partners
Policy & Handbooks
  • Handbook design
  • Documentation
Cross-Functional
  • Legal · LP · Benefits
  • Enterprise partnership
ER Insights
  • Pattern & root-cause
  • Executive reporting
Recognition & HR stack
Forever 21 Inclusivity · 2023 Most Outstanding HR Student · 2017 PIHRA Foundation Scholar · 2018 Workday ADP Paycom Dayforce PeopleSoft SAP Kronos Tableau

Our expertise

Every phase.
Every channel.

PLM
  • Concept to finished goods
  • Merchandising & design
  • Sourcing & production
  • QC & logistics
Brand
  • Identity & positioning
  • Packaging design
  • Look books & decks
  • Trade materials
Licensing
  • Partner identification
  • Deal structure
  • Royalty agreements
  • Domestic & international
Distribution
  • Wholesale · DTC · E-com
  • Channel mix
  • Fulfillment infra
  • International expansion
Marketing
  • Launch strategy
  • Trade & co-op
  • Digital & influencer
  • Campaign architecture
Sales
  • Account development
  • Sell-in materials
  • Launch management
  • Revenue planning
People Operations & HR
  • Handbooks & policy
  • Hiring & job architecture
  • Workplace investigations
  • Leave & multi-state compliance

Categories & genders

Apparel, footwear & accessories.
Men's, women's & children's.

Category
Men's
Women's
Children's
Apparel
Footwear
Accessories

Markets & channels

Domestic & international
expertise.

Four regions. Every major U.S. retail channel.

United States
U.S. Wholesale & Retail
  • Department & specialty
  • Mass market
  • Buyer & vendor process
United States
U.S. E-Commerce & DTC
  • Platform strategy
  • Assortment & fulfillment
  • Customer experience
International
Asia
  • Sourcing & production
  • Licensing arrangements
  • Retail distribution
International
Europe & India
  • Market entry strategy
  • Production & logistics
  • Licensing & distribution

Let's build something together.

Tell us about your concept or initiative.

Start a conversation