Services

Seven phases.
One coordinated effort.

Concept to commerce — across apparel, footwear & accessories.

The Lifecycle — Jump to any phase
01
PLM
Product
02
Brand
Collateral
03
Licensing
Partners
04
Distribution
Channels
05
Marketing
Demand
06
Sales
Execution
07
People Ops
HR

Enter at any phase — or run the full lifecycle.

Discuss your initiative
Phase 01
Product Lifecycle Management
Apparel Footwear Accessories
On time. On spec. On budget.
PlanMerchandising & range planning
DesignDirection & tech-pack
SourceSupplier identification & vetting
ProduceManufacturing & QC
Deliverables
Merchandising strategy & range planning
Design direction & management
Technical specification development
Supplier sourcing & vetting
Production management & oversight
Quality control & compliance
Inbound logistics management
Calendar & milestone management
Phase 02
Brand Collateral
Identity Packaging Trade
Product without a story is inventory.
IdentityVisual & verbal direction
PackagingProduct & unboxing design
Look BooksSeasonal campaigns
Sell-inLine sheets & decks
Deliverables
Brand positioning & narrative
Visual identity direction
Product packaging design
Seasonal look books
Line sheets & sell-in materials
Trade show materials
Digital brand assets
Brand guidelines & standards
Phase 03
Licensing Partners
Domestic Asia Europe India
One of the fastest paths to scale — done right.
IdentifyRight partner, right category
NegotiateTerms & royalty structure
StructureAgreement drafting oversight
ManageRelationship & standards
Deliverables
Licensing strategy
Partner identification & evaluation
Term sheet negotiation
Royalty structure design
Agreement drafting oversight
Licensee onboarding
Ongoing relationship management
Brand standards enforcement
Deep dive: Licensing Strategy & Track Record →
Phase 04
Distribution
Wholesale DTC E-Commerce International
The hinge point of any go-to-market.
WholesaleDepartment, specialty & mass
E-CommercePlatform & marketplace
DTCDirect customer channel
Fulfillment3PL & logistics systems
Deliverables
Channel strategy & prioritization
Wholesale partner identification
DTC infrastructure setup
E-commerce platform strategy
Logistics & fulfillment planning
International distribution strategy
Operational systems & processes
Distribution partner management
Deep dive: Wholesale Launch Strategy & Track Record →
Phase 05
Marketing
Launch Trade Digital
Launch to momentum.
LaunchStrategy & campaign architecture
TradeCo-op & retailer programs
DigitalPaid, social & influencer
CalendarTrade + consumer cadence
Deliverables
Launch strategy & planning
Trade marketing programs
Retailer co-op strategy
Digital marketing direction
Social & influencer strategy
Campaign architecture
Agency & partner management
Marketing calendar management
Phase 06
Sales Execution
Accounts Launch Growth
Where strategy becomes revenue.
PlanRevenue & forecast
AccountDevelopment & management
LaunchCalendar & sell-through
MaterialsDecks, books & kits
Deliverables
Sales strategy & planning
Sales materials development
Account identification & targeting
Sell-in strategy & execution
Launch calendar management
Account management systems
Sales team recruitment & training
Revenue planning & forecasting
Phase 07
People Operations & HR
Handbooks Hiring Compliance Investigations
The layer that lets a scaling team actually execute.
PolicyHandbooks & documentation
HiringRecruiting & selection design
ComplianceFMLA · CFRA · PDL · ADA
InvestigationsWorkplace & corrective action
Deliverables
Employee handbook drafting
Job descriptions & job architecture
Hiring & recruitment process design
Interviewing & selection support
Onboarding & orientation programs
Workplace investigations
Leave administration (FMLA · CFRA · PDL · ADA)
Manager coaching & escalation

How we work

Flexible engagements,
right-sized for you.

01 · Project-basedDefined scope & timeline
02 · Monthly retainerOngoing advisory & execution
03 · Fractional executiveEmbedded C-suite leadership
Ideal for
A single phase or deliverable
Active go-to-market, multiple areas
Critical growth phase or post-transaction
Scope
Bounded & fixed
Flexible, month-to-month
Full remit across the lifecycle
Senior leader embedded
—
✓
✓
Team & partner management
—
✓
✓
C-suite authority
—
—
✓

Ready to talk about your initiative?

Tell us where you are — we'll outline how we can help.

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