G-T-M Fashion Group partners with startups and established brands launching new initiatives across apparel, footwear and accessories — building the complete go-to-market infrastructure from product lifecycle through sales execution, across men's, women's and children's.
The G-T-M lifecycle
What makes us different
Most consultants own a single lane — sourcing, or sales, or brand strategy. G-T-M Fashion Group covers the entire go-to-market lifecycle across apparel, footwear and accessories, so your initiative moves as one coordinated effort.
From the first sketch of a concept through live sales, we oversee every phase — so nothing falls through the gaps between vendors, consultants, or departments.
We understand the distinct pressures of a startup launching from scratch and an established brand extending into a new category or channel. The playbooks are different — we know both.
Glen Farraye brings executive-level experience across apparel, footwear, accessories and international markets — available to you on a fractional basis, without a full-time hire.
Our services
Every engagement is tailored to where your initiative stands — across apparel, footwear and accessories, men's, women's and children's. We enter at any phase, or run the full lifecycle.
We build and manage the full product development process — from concept and merchandising strategy through design, sourcing, production, QC and logistics.
Learn more →We develop the brand collateral that supports your go-to-market — identity, packaging, look books, trade materials and the positioning that makes buyers take notice.
Learn more →We identify the right licensing partners for your category, negotiate deal terms, structure royalty agreements and manage the ongoing relationship.
Learn more →We define the optimal distribution mix — wholesale, DTC, e-commerce, international — and build the operational infrastructure to execute it at scale.
Learn more →We develop the marketing strategy that takes your initiative from launch to momentum — trade, digital, influencer strategy and campaign planning at every stage.
Learn more →We support the full sales process — building account relationships, developing sales materials, managing the launch calendar and establishing growth management rhythms.
Learn more →Who we serve
G-T-M Fashion Group works with organizations building something new across apparel, footwear and accessories — a first product, a new category, or a new market.
Early-stage brands in apparel, footwear or accessories that have a concept and need the full commercial infrastructure built around it — product, supply chain, brand identity, distribution and sales across men's, women's or children's.
Established brands entering a new category — extending from apparel into footwear or accessories, adding a new gender, or launching a children's line. We provide the go-to-market expertise to make it succeed without disrupting your core business.
Fashion brands based in Asia, Europe or elsewhere looking to enter the U.S. market need a guide who understands both the operational landscape and the commercial dynamics. We've operated across all three regions.
Private equity and strategic investors acquiring or building fashion businesses often need fractional operational leadership immediately post-transaction. We provide the C-suite expertise to stabilize and scale the asset.
Tell us about your initiative — we'll tell you exactly how we can help.
Start a conversation