G-T-M Fashion Group
A Farraye & Associates Company
Wholesale  ·  Retail  ·  E-Commerce
Go-To-Market Advisory

Concept to commerce.
End to end.

One firm. Seven disciplines. Seven phases. SUCCESS.

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The G-T-M lifecycle

01
Product Lifecycle
Merchandising · Design · Sourcing · Production
02
Brand Collateral
Identity · Packaging · Positioning
03
Licensing
Partners · Deals · Agreements
04
Distribution
Wholesale · DTC · E-Commerce · International
05
Marketing
Launch · Trade · Digital · Campaigns
06
Sales Execution
Accounts · Launch · Growth
07
People Operations
Hiring · Handbooks · Compliance

What makes us different

Not one piece of the puzzle.
The whole picture.

Most consultants own one lane. G-T-M covers the entire lifecycle — as one coordinated effort.

Full-lifecycle coverage
  • Concept through live sales
  • No handoffs between vendors
  • One accountable partner
  • Seven coordinated phases
Startup & extension fluency
  • Fashion startups from concept
  • Brand extensions into new categories
  • International brands entering the U.S.
  • PE-backed fashion assets
Turnaround
  • Reinvigorate stale businesses/brands
  • Reintroduce dormant businesses/brands
  • Reestablish misguided businesses/brands
C-suite without the overhead
  • Executive-level experience
  • Fractional engagement model
  • Apparel, footwear, accessories
  • Domestic & international reach

Our approach

7Disciplines 7Phases 1Coordinated brand

The framework we return to at every phase of a go-to-market plan.

P1
Purpose
White-space opportunity & unmet demand.
P2
Personality
Ethos & DNA across every touchpoint.
P3
People
Talent, chemistry & unity that execute.
P4
Product
Price-to-value where design meets cost.
P5
Presentation
Visual identity, retail & imagery.
P6
Promotion
Messaging, channels & campaigns.
P7
Partnerships
Vendors, licensees, distributors & collaborators.

Our services

Phase by phase.

Enter at any phase. Or run the full lifecycle.

Phase 01
PLM
Phase 02
Brand
Phase 03
Licensing
Phase 04
Distribution
Phase 05
Marketing
Phase 06
Sales
Phase 07
People Ops
Phase 01 · PLM
Product Lifecycle
  • Merchandising & range planning
  • Design & tech-pack
  • Sourcing & production
  • QC & logistics
Phase 02 · Brand
Brand Collateral
  • Identity & positioning
  • Packaging & look books
  • Trade materials
  • Line sheets & sell-in
Phase 03 · Licensing
Licensing Partners
  • Partner identification
  • Term & royalty structure
  • Agreement oversight
  • Relationship management
Phase 04 · Distribution
Channel Strategy
  • Wholesale · DTC · E-commerce
  • International expansion
  • Fulfillment infrastructure
  • Partner management
Phase 05 · Marketing
Marketing Strategy
  • Launch planning
  • Trade & co-op
  • Digital & influencer
  • Campaign architecture
Phase 06 · Sales
Sales Execution
  • Sales materials & sell-in
  • Account development
  • Launch calendar
  • Growth & forecasting
Phase 07 · People Ops
HR Infrastructure
  • Employee handbooks & policy
  • Hiring & job architecture
  • Workplace investigations
  • Leave administration (FMLA, CFRA, PDL, ADA) & multi-state compliance
See the full service detail →

Who we serve

Built for brands
in motion.

Fashion Startups
  • First product, first season
  • Need full commercial infrastructure
  • Apparel, footwear or accessories
Brand Extensions
  • New category, gender or channel
  • Protect the core business
  • Apparel → footwear → accessories
International Brands Entering the U.S.
  • Asian, European & Indian brands
  • Operational & commercial guide
  • Multi-region operating experience
Investors & PE-Backed Assets
  • Post-transaction stabilization
  • Fractional C-suite leadership
  • Scale ready for the exit

Ready to take your concept to market?

Tell us about your initiative.

Start a conversation