Wholesale done right,
from day one.

Wholesale strategy isn't about chasing the biggest name retailer you can get a meeting with. It's about building the right account base in the right sequence — starting with accounts where you can succeed, building volume and credibility, then using that track record to open bigger doors.

We map your account universe by channel, price point and sell-through potential — not by prestige. That means you open accounts that reorder, not just accounts that place a first order and let product die on the floor.

Before you get in front of a buyer, your infrastructure has to be in order. That means a line sheet that communicates value clearly, terms of sale that reflect how retail actually works, and a sales team or rep network that knows how to close and how to service accounts after the close.

We've sat on both sides of the wholesale buying table. We know what buyers look for before they write a PO — and we build the materials and systems that put you in the best possible position to get it.

First-time wholesale brands are consistently surprised by what happens after the PO arrives. Vendor compliance manuals. EDI requirements. Routing guides. Ticketing and tagging specifications. Chargebacks for non-compliance that can erase the margin on an entire season.

We have managed vendor compliance programs for major retailers — from specialty chains to department stores — and we know exactly where first-time vendors get hit with chargebacks and how to build the operational systems that prevent them.

Most brands focus entirely on opening new accounts and underinvest in the accounts they already have. A retailer who reorders is validation, a reference, and a revenue base — all at once. Getting to reorder requires active sell-through management, timely replenishment, and a buyer relationship built on consistent execution, not just a good product.

We build the post-launch operating rhythm that turns a first-season trial into a multi-season wholesale partnership — including how to expand door count, how to read sell-through reports, and when to push for a larger open-to-buy.